52% of dog owners and 51% of cat owners seek specific immune health claims in pet foods or supplements (FMCG Gurus, 2022).
Animals' immune systems can become weakened during different stages of their lives. During their young age and growth, animals' immune defences are not yet developed and they are more susceptible to infectious agents. In contrast, older animals suffer a decline in immune health and may become ill faster. Immunity can also be affected by external factors that cause chronic or acute stress in animals, such as illness or surgery. These events weaken the immune system due to their impact on the body but also because of the stress induced. There are natural solutions that can strengthen the immune system and improve your pet's health.
70% of dog owners and 69% of cat owners want natural ingredients in food supplements (FMCG Gurus, 2022).